Put your brand in front of
subscribers who actually click.
BRC's email audience. Click-based pricing. Billed on delivered.
Rates.
Per-send averages, USD, rate card 2026-27. Clicks are estimates based on the audience's average performance.
| Product | Sent to | Standard | BFCM | Est. clicks |
|---|---|---|---|---|
| Premium segment send | 35,000 | $3,675 | $4,778 | ~1,750 |
| Full-list send | 300,000 | $5,400 | $7,020 | ~3,000 |
| Presenting slot | 300,000 | $1,620 | $2,106 | ~900 |
| Mid-body slot | 300,000 | $810 | $1,053 | ~450 |
| Classified link | 300,000 | $270 | $351 | ~150 |
Seasonal multiplier
Price a send
Single-send rack price. Contract discounts come off this.
Price = standard x window. *The 10 days before Valentine's, Mother's and Father's Day. When windows overlap, the specific one wins over the season. Add-on: copy in BRC's house voice +10%.
Contracts.
| Discount off seasonal price | 6 mo - Premium | 6 mo - Full list | 12 mo - Premium | 12 mo - Full list |
|---|---|---|---|---|
| Monthly | 6% | 8% | 10% | 12% |
| Every two weeks | 10% | 12% | 15% | 17% |
Prepay the term: +2 pts (6 mo) · +3 pts (12 mo). Weekly: full list only, 17% / 22%. Premium segment: max every two weeks.
The fine print, short.
You pay for what actually went out, measured on unique clicks with bots filtered. If a send comes in under 80% of its estimated clicks, we make it good.
Let's deploy.
Pick your dates and your product. We'll confirm the window, the price, and the slot.