The largest purchase-intent audience in the industry.
18 million active firearms shoppers, trained on actual purchase events and refreshed continuously. Not forum members. Not page-likers. People in-market, wherever they spend their time online.
Three stages. No shortcuts.
Signal intake
2,500+ intent and sentiment signals monitored across the open web, anchored by actual purchase events from commerce partners - not scraped, not guessed.
Frequency control
Signals are deduplicated inside the platform before we bid - so you're not paying to reach the same buyer five times, and nobody is building a mailing list to do it.
Incremental lift
Every campaign is judged on sales that would not have happened without it. If an audience doesn't produce lift, we prune it. The 6x is measured, not modeled.
Not everyone who buys guns is a white dude with a beard.
The market is a set of sub-segments that shop, read, and buy differently, and the data keeps them straight. Unlimited targeting granularity means you aim at the segment you actually sell to, not at "gun owners" as a blob.
Point it at revenue
Programmatic syndication
Push segments straight into open-web display and native placements, managed by us end to end.
Email match & enrichment
Match your file against the graph, fill the gaps, and orchestrate lifecycle sends that actually land.
Lookalike modeling
Seed from your best customers and expand into in-market households that behave the same way.
Market analysis reports
Demand curves, share of category, and white space by state - including the regulation map.