~/about $ whoami
The geeks the big platforms didn't count on.
BlackRifle Co. exists because firearms brands got locked out of mainstream advertising and told to be grateful for the scraps. We took it personally. Now we run the biggest purchase-intent audience in the category and the systems to put it to work.
// Operating ethos
How we run
measured()
Measured
If we can't measure it, we don't sell it. Every claim on this site is a measurement or it gets deleted.
blunt()
Blunt
You'll get the number, then the plan. If we're not the right fit, we say so on the first call and point you somewhere that is.
native()
Category-native
We shoot, we reload, we read the regs. You'll never have to explain to us why your product isn't "controversial."
~/about $ ls team/
The operators
$ brc contact --book-a-call