The landing zone
your traffic deserves.
We spend all day buying traffic for firearms brands. We build the sites it lands on the same way: fast, compliant, and wired for measurement from the first deploy.
Media gets the click. The site has to close.
We have served 500M+ firearms ad impressions, so we know exactly what happens when a good click lands on a slow page with a nervous checkout: nothing. Most agencies treat the site as a brochure. We treat it as the last hundred yards of the media plan - the part where the budget either turns into revenue or into a bounce rate.
Every build starts from the same question the media starts from: what does this page have to do to earn its traffic?
Full e-commerce builds on stacks that tolerate the category. Catalog, checkout, and the FFL logistics handled in the build, not bolted on after.
Purpose-built pages for campaigns and launches. One job per page, measured against the media that fills it.
Moving a store off a platform that changed the terms mid-quarter. Rankings, redirects, and revenue accounted for before the switch flips.
The site ships, then the testing starts. Page speed, checkout friction, and copy - tuned against real purchase events.
Your site should not be a black box.
Most builds ship with an analytics tag and a prayer. Ours ship wired into the same measurement stack that runs our media - purchase events, campaign mapping, and reporting in one place. When we say a program returned 6x incremental lift, that is measured, not modeled, and the site is part of the measurement.
The practical result: you can see which pages close, which campaigns feed them, and where the money leaks. No exports, no reconciling three dashboards that disagree.
Mainstream agencies get nervous. Or sloppy.
Nervous looks like a launch stalled for three weeks while someone's legal team reads a product page. Sloppy looks like a store that ships to the wrong state, a checkout the processor freezes, or copy that gets the whole domain flagged. Both cost you the quarter.
This is the only category we work in. The compliance details are the day job, not a surprise we bill you to research.
We build our own.
Most portfolios are screenshots of work someone else on the team did somewhere else. Ours is a gallery of live sites we built ourselves - the stacks, page patterns, and speed budgets we ship to clients, pressure-tested on our own builds first. No login, no gate, no case-study PDF.
$ open /showcase/ →Ready for a site that can keep up with the media?
Bring us the store you have or the launch you're planning. We'll tell you what we'd build, what it costs, and what it should return - and if the site you have just needs tuning, we'll say that instead.